Stability and Change...

Hi All --- I am going to keep this post short, given that NCA and the great city of Chicago are calling my name (sorry usual Peanuts strip, even you don’t make the cut this time…)…

A couple orders of business – first, the reading for this week.  Boy oh boy does Ulmer continue to get convoluted, with folds upon folds of meaning. 

It seems like Ulmer would not be a non-fan of the images I posted last time (Abercrombie and Sean John).  He puts forth “the premise that advertising is one of the practices most committed to inventing the discourse of electracy” (182) by the way it creates gaps that are a/e-ffective: “What is new in the ad is that the inference is a work of images rather than concepts, of associated signifiers rather than arguments” (183).  Perhaps this is thus not a means by which to have Neon trump Reason, but rather a way of having Neon create new pathways for constructing/articulating/creating/communicating Reason, largely through Memory.  This is done through images, which serve as signifiers, creating a “mood” (186).  These ads work in a way that Ulmer seems to conceive us as evolved beyond the traditional literate way of thinking.  If these modes of ‘working’ become cliché, however, like with the good cop/bad cop routine, then they stop working (194).  The egent has to be a step or two ahead – that seems to be the nature of electracy. 

So what then (our second order of business) can I take from this in application to my MEmorial project for Schulz?  Well, I know that I should not be predictable and rudimentary.  That wouldn’t fit with the transversal approach of connecting ideas.  Yet I need to think of what will be most a/e-ffective.  The video “More” seems to be a useful peripheral for my project.  One current monument to attach it to is the host of YouTube posts about Charlie Brown/Peanuts.  Their presence serves to memorialize the great fandom that the franchise still commands – and  a YouTube Video Response would be a peripheral way of attaching new signifying images to expose the gap in readings of Peanuts.  I’m not sure how much Neon or electracy is at work there, though.  Barbara’s thoughts on going the different direction of attaching Peanuts to the topics under-recognized (like Vietnam, the economy, feminism, etc.) seems a little more Neon… but I’m not sure if the peripheral matches up as well.  And thus I am at an impasse.  I think the “More” video as a peripheral is a solid approach – in fact, it’d be great if I could get the Charles M. Schulz Museum in CA to display the video (I’d be able to put the CNN debacle behind me then, for sure!).  I am a little worried that I am not being clever or transversal enough.  It doesn’t seem to live up to the Miranda-esque standards Ulmer puts forth for us.  Then again, maybe I’m being too hard on myself.

Hmm… things to think about… and now off to explore more of the Windy City and “Stability and Change" through NCA’s 95th annual convention!